Business communication

Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people. Business communication (or simply "communication," in a business context) encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Komunikasi perniagaan adalah perkongsian maklumat antara orang-orang di dalam dan di luar organisasi yang dilakukan untuk kepentingan komersil organisasi. Ia juga boleh ditakrifkan sebagai menyampaikan maklumat dalam perniagaan oleh rakyatnya. Komunikasi perniagaan (atau hanya "komunikasi," dalam konteks perniagaan) merangkumi topik seperti pemasaran, pengurusan jenama, hubungan pelanggan, tingkah laku pengguna, pengiklanan, perhubungan awam, komunikasi korporat, penglibatan komuniti, pengurusan reputasi, komunikasi interpersonal, penglibatan pekerja, dan pengurusan acara. Ia berkait rapat dengan bidang komunikasi profesional dan komunikasi teknikal.